What´s Performace Marketing - 1009 Words

LCB/2021 Performance marketing requires a business to examine what is going on inside and outside of the business. Performance marketing helps to give a better understanding beyond sales revenue by making various interpretations such as the quality of a product, market share, making comparisons with similar companies, and others. This type of marketing also takes consideration on ethical, social and environmental effects of their activities. In relationship marketing, its goal is to engage a long-term relationship with stakeholders, which includes customers, suppliers, investors, shareholders and so forth. Relationship marketing fosters loyalty in customers, hence, building customer retention. When businesses are able to create a strong connection with their stakeholders, information that suits their needs and wants can be shared directly through open communication. Extending relationship with business partners will result in better cooperation, less conflict and increase in efficiency. 1b) Apple Inc. has come a long way since 1981. Yet again, Apple has won the â€Å"CMO Survey Award For Marketing Excellence† in 2012 for five consecutive years. Even though Apple is one of the most successful multinational corporation and has become a tech icon, the company had a pretty rocky start. Back in 80s, Apple Inc. originally called Apple Computers, wasn’t the leading company for manufacturing personal computers, while Microsoft flourished, selling their computers at low-costShow MoreRelatedEssay about Human Resources Task 35460 Words   |  22 PagesFirst, we need to ask what performance appraisals are. They are â€Å"The identification, measurement and management of human performances within an organization.† (GOMEZ-MEJIA, 2010) Performace appraisals are popular and used world wide to measure personal and team performace. Performance management has increased with the gripping economy and having less to do more. Managers have always thought of optimal performance, yet a poorly written performce appraisal has a devistating impact on the employeeRead MoreCultural Difference11630 Words   |  47 Pagesincludes both conscious and unconscious values, ideas attitudes and symbols that shape human behavior and pass from generation to generation† (Bradley, 2002, p.89). Our values and attitudes help to determine what we think is good or bad, right or wrong, what to buy or buy not, what is important and what is desirable, and they are interrelated with some aspects of culture, like religious creeds and beliefs. The literature on â€Å"business ethics shows extensive proof of the influence of nationality on valuesRead MoreIdentify Critique the Contemporary Approaches to Hrm and Evaluate Them in the Context of Hrm Theories and Literature.5964 Words   |  24 PagesSneha S. Kulkarni(16094) â€Å"Submitted in Fulfillment of the Requirement for B.A.(Hons.) in Hotel Management† The University Of Huddersfield, UNITED KINGDOM 22nd April, 2010 DECLARATION I declare that this project is the result of my individual effort and it conforms to the university, department and course regulations regarding cheating and plagiarism. No material contained within this project has been used in any other submission by researchers for an academic award. Sneha S. KulkarniRead MoreThe Analysis of Recruitment and Training System to Improve Employee Productivity at Pt Sentrainti Medan18297 Words   |  74 Pagesprevailed in organizations especially for production workers aims at teaching them how to perform the tasks of their respective work posts. By complying with task desriptions as documented and/ or handed down by collagues, workers will then be doing what the organization expects of them, in the way of productivity. Based on the initial research, our company can interview the employees always look the Curriculum Vitae and the total GPA for the employees. And our company cannot do the Recruitment systemRead MoreArticle: Performance Appraisal and Performance Management35812 Words   |  144 Pagesperformance refers to a set of outcome produced during a certain period of their job time and does not refer to the traits, personal characteristics, or competencies of the performer. The evaluation of employee‟s performance reveals the contribution of an individual in the organization‟s objectives. People do not learn unless they are given feedback on the results of their actions. For corrective actions to take place feedback must be provided regularly and it should register both successes and failuresRead MoreProject Mgmt296381 Words   |  1186 Pagesprinted on acid-free paper. 1 2 3 4 5 6 7 8 9 0 WVR/WVR 0 9 8 7 ISBN 978-0-07-340334-2 MHID 0-07-340334-2 Editorial director: Stewart Mattson Publisher: Tim Vertovec Executive editor: Richard T. Hercher, Jr. Developmental editor: Gail Korosa Associate marketing manager: Jaime Halterman Project manager: Harvey Yep Production supervisor: Carol Bielski Designer: Mary Kazak Vander Photo researcher: Jeremy Cheshareck Media project manager: Cathy Tepper Cover image:  © Veer Images Typeface: 10.5/12 Times RomanRead MoreA Case Study of Performance Appraisal26386 Words   |  106 Pages6.2.2 Other sources of feedback†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..26 2.6.2.3 Self appraisal†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦26 2.6.2.4 Frequency of appraisal†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...27 2.6.2.5 Training and guidelines†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...27 2.6.2.6 The performance appraisal interview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.28 2.6.2.7 What is appraised †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...29 2.6.2.8 Ratings systems and fairness†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦30 2.6.3 Outcomes of the system†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.32 2.6.3.1 Improving performance†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦32 5 2.6.3.2 Appraisal and financial reward†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦..32 2.6.3.3 PersonalRead MoreA Case Study of Performance Appraisal26392 Words   |  106 Pages6.2.2 Other sources of feedback†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..26 2.6.2.3 Self appraisal†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦26 2.6.2.4 Frequency of appraisal†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...27 2.6.2.5 Training and guidelines†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...27 2.6.2.6 The performance appraisal interview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.28 2.6.2.7 What is appraised †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...29 2.6.2.8 Ratings systems and fairness†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦30 2.6.3 Outcomes of the system†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.32 2.6.3.1 Improving performance†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦32 5 2.6.3.2 Appraisal and financial reward†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦..32 2.6.3.3

Analysis N.Sparks “True Believer” Free Essays

Dariya Glazova, group 402 Nicholas Sparks  «True Believer » The text under stylistic analysis presents the excerpt from the novel  «True believer » written by Nicholas Sparks. In this passage the author touches upon the issue of generation gap. He contrasts the grandmother, Doris McClellan, with her grandchild, Lexie. We will write a custom essay sample on Analysis N.Sparks â€Å"True Believer† or any similar topic only for you Order Now It is known that the adults like to teach their children how they should live their life and Doris isn’t exception. From the very beginning the reader can guess that the granny and her granddaughter are polarities. The author employs the parallel construction  «For Doris, the reason was †¦ For Lexie, the reason was†¦Ã‚ » to enhance this idea. Also we can see that the relationship between these two women are very close because even Lexie is angry with her granny’s interference in her life she loves her with her whole heart. To show that the grandmother’s existence is full of taking care of her lovely treasure the author uses the following choice of word: she meant no harm, frequently wondered aloud, all of her hemming and hawing and such like things. Among the other problems of society Nicholas Sparks raises the question of crisis of women of thirty years in this extract. He draws the reader’s attention to the fact that at her thirties Lexie  «hadn’t settled yet » and she is still in the search of her knight in shining armour. This special kind of her happiness, on the other hand she wants to meet the right guy as every normal girl or woman, is described by the author in the only one masterfully collected word  «her man » and this idea is also strengthened by the graphical expressive mean- the italics of the possessive pronoun her. The powerful effect produced by these stylistic devices is quite unquestionable. But she wants not only to be with the right guy but she wants the only one man who possible never has existed in the real world because he is a figment of her imagination which is created by herself according to the glamorous magazines overstuffed her library. This idea manifests itself through such demands to her chosen one as  «both sensitive and kind, at the same time sweet her off her feet, offer to rub her feet after a long day, challenge her intellectually, buy her flowers for no reason ». Furthermore Sparks draws the parallel between the past and the present which are embodied by main characters. Here we can see that the writer depicts the moral principles of women of the past and the representatives of the gentle sex of modern world. With having a keen eye for details the author claims that in the past women married men who were  «decent, with some principles and had a good job » but modern daughters of Eve want to feel passion for somebody as well and it is not easy for them to get married and find someone special in the whole world. The author’s object in employing the antithesis is quite evident because he enhances the desired effect with the help of this stylistic device. To the conclusion I’d like to wish all the women to find their partner in life but don’t have allusion about your eligible bachelor because everybody architects of his own fortune and also I completely agree with Nicholas Sparks that the excitement alive in the relationship is mostly up to the woman. if I’m wrong, correct me. How to cite Analysis N.Sparks â€Å"True Believer†, Papers

Clusters Small Business and International Competition †Free Samples

Question: Discuss about the Clusters Small Business and International Competition. Answer: Introduction: Small and medium-size enterprises (SMEs) need an entrepreneurial leadership which could open up a wide range of possibilities to itsmanagement and the other stakeholders. In course of action, such SMEs start thinking to grab the opportunity which is achievable also if being approached with strategic plans. This study is purposefully based on the highlighted theme and in course of this; Ascent Solutions is being picked up to further the discussion. The Singapore based SME has caught the attention of business experts in a very shorter period of time. The company is specialized in logistics solutions and provides Internet of Things (IoT) software to the logistics industry not just limited to the local country but has also been expanded to other parts of the world like in Africa (Ascent 2018). The study is purposefully aimed at analyzing the business potentials of the Ascent Solutions. Background of the chosen organization: The chosen organization is a small and medium size enterprise (SME) that has its aim from the very first day of its startup to grow to other parts of the world as well. The company had an idea that the Singapore market is very limited. This is due to the fact it has intended to move to other parts as well. Nevertheless, it had the success in the form of its entry to Africa. It provides the software solution to the logistics industry through its innovative package of software. One of the tools is the iSpot which is an end-to-end solution that incorporates the electronic cargo tracking system of Ascent and also fleetmanagement system (Ascent 2018). The learner has interviewed its CEO and the co-founder Lim Chee Kean. The interview has helped to understand much more about the company. The learner has found that the company had interest in a global expansion from the very first day of its startup. This is the reason why the company had been so innovative and had also successfully landed in the African markets. It was further confirmed by the CEO that they have been able to enter deep insight into the requirements that the overseas clients have by using the Google Analytics. With the help of Google Analytics, they are able to effectively understand what their foreign client needs (Ascent 2018). Internationalization: Focus on a case where a small company made its first international sale. Discuss how it found its first foreign client (E.g. through a local client, or through an intermediary): A small and medium-size enterprise requires a creative and an entrepreneurial leadership which could encourage an entry into the overseas markets. The creativeness in the leader encourages it to go for innovative approaches in regards to product or service development. The entrepreneurial skill in leaders encourages it to take challenging decisions which result in surprising outcomes that may either be positive or negative (Henry et al. 2015). The similar things have had happened with the Ascent Solutions. The CEO of the Company is a part of the Singapores Internet of Things Technical Community. The sheer experience that the co-founder has, had actually encouraged him to think of global markets from the very first day of the business. The CEO had the idea that there are very fewer opportunities in Singapore due to the market saturation; however, the fact that the country supports innovative thoughts had actually worked in favor to this company (Iesingapore.gov.sg 2018). The company takes the help from the local clients who have a better idea of how to move to the overseas markets. The very similar strategy it has followed while planning to expand to the South African and the Mexican markets. In both the market, it has approached to IE Singapore seeking the required assistance (Iesingapore.gov.sg 2018). Nevertheless, they follow the very same strategy at the time of their expansion to the various overseas markets. The CEO of Ascent Solutions has a belief that an SME like its company should seek the assistance of local clients that are specialized in guiding the ways to enter the overseas markets. The travel to its first market is very interesting and knowledge gaining also for the numerous other SMEs that remain confined to their country of origin. The first market for Ascent has been the African markets. The interesting fact that what made it enter the overseas markets was being made clear by the CEO Mr. Lim when interviewed by the learner. The CEO had all surprising answers for the learner. The learner had not imagined the level of innovation an SME can have. However, it had happened and CEO had replied when being asked about the expansion process to overseas markets. Mr. Lim had said that going global' was in the mind from the very first day of the company's business (Chrisman 2015). The CEO further added that the use of innovative approaches had actually helped the company to produce innovative software solutions to the logistics issues. The company has not kept its solution confined just to the domestic circles but they had also considered a rapid progress to various ove rseas markets till the date (Iesingapore.gov.sg 2018). The company at the moment is operating at the various global markets like Thailand, Indonesia, the Philippines, Kenya, Tanzania, and the Middle East. Interestingly, they have an approximate around 80% of the business outside Singapore (Ascent 2018). The two proprietary products for tracking are Atlas and iSpot. ISpot is an end-to-end answer to logistics challenges which provides an electronic-based cargo-tracking system and a fleetmanagement system as well. Atlas, on the other hand, uses sensor-enabled tags which can also be read with a Smartphone to follow assets. The cargo can now be transport to its destination without any hassle. All thanks to the lock and tamper-proof tracking device, there is no longer the need of inspecting the cargo by customs officers. Atlas, on the other hand, has been used at Singapore's Changi Airport for tracking the assets like pallet dollies. Pilot projects have also been introduced to Africa for tracking livestock, and also the schoolchildren when the y are traveling to and from school (Iesingapore.gov.sg 2018). What were its main concerns with operating international like cost-effectiveness, language and culture: The main concerns of operating at the international level were to get the global platform as the CEO had already sensed a limited opportunity in Singapore (Yousafzai, Saeed and Muffatto 2015). As confirmed by CEO of the company during the interview time that Mr. Lim had wanted it from the very first day of the business to enter the various global markets. The reason could be many; however, it is clear from what the learner had come to know during the interview that Mr. Lim had open views about grabbing the elevated opportunities particularly at the global level (Serra and Kunc 2015). In a course to enhance the business profitability, Mr. Lim had first entered the African markets followed by several other overseas locations like Kenya, Tanzania and the Middle East (Yusof and Jain 2017). As understood from the interview. Mr. Lim had wanted to move out of the box that generally considers SMEs confined just to the local country. The thought was in the picture as the CEO of the Ascent Solutions had wanted bigger markets where it could take the advantage of innovative technologies and has a better chance of incrementing business. Mr. Lim as understood from the interview was also aware of that Singapore has very less to offer because of saturation in the market. The company is very well known for its two proprietary products like iSpot and Atlas. Both are monitored through Cloud-based software. The emerging markets like Africa and Southeast Asia have been quite successful for iSpot (Iesingapore.gov.sg 2018). Mr. Lim had an idea that there are a few countries which need the logistics solution badly (Iesingapore.gov.sg 2018). However, such needs are not served as very few companies in the worldwide countries focus on the prospect. Countries as such Africa had immensely required a solution which could help in tracking the items efficiently. It was his core strategy which compelled Mr. Lim to explore markets where products could be sold (Iesingapore.gov.sg 2018). Explain how the first international sale affected its subsequent trajectory: The first international foothold of Ascent Solutions was Africa which was a result of sheer analytical skills of the companys CEO. It had received a good response which was also expected by Mr. Lim as the African markets had no prior solution from any other company. It had really encouraged the CEO to fulfill his vision to reach a wider global platform. As a result of which they entered Kenya. They were successful again. In Kenya, Ascent helped local customs agencies to slash a journey time from 20 days to just three for an 800 km distance (Iesingapore.gov.sg 2018). After Africa and Kenya, they never stopped and continued moving to different parts of the world like Thailand, Indonesia, the Philippines, the Middle East and Tanzania. Riding on the success it had in Africa, the company took the assistance of IE Singapore in its various ventures thereof like in proving the concept, business development, patent filing and branding (Iesingapore.gov.sg 2018). They had the products; however, they had wanted ways to enter the potential markets. The CEO was able to resolve this issue and had identified potentials in IE Singapore. It was not less than a leadership act which helped the companys CEO to approach the firm for its further ventures into the various overseas markets (Kernbach, Eppler and Bresciani 2015). The assistance in the form of IE Singapore and the successive successes in Africa than in Kenya had further encouraged Mr. Lim to look for various other locations as well. Moreover, the CEO was smarter enough to identify the potential locations for the products (Morschett, Schramm-Klein and Zentes 2015). Consequently, those locations were being targeted which have struggled in past to respond to the logistics complexity. Of all those locations, few were the emerging markets. Africa and Southeast Asia had faced challenges in tracking the shipment. This was enough reason for Mr. Lim to be attracted towards the African and the Southeast Asian markets (Pippal et al. 2014). Talk also about its second and third sales: The success that the Ascent has in Africa had further encouraged the CEO, Mr. Lim, to look for other potential regions. Lim knew it exactly the countries which could be productive for the business. However, this does not generally happen with an SME and also this was one of the rarest moves that a Singapore based SME had shown resilience to look for global locations (Beckmann, Hielscher and Pies 2014). Due to the fact as revealed in an interview with the CEO of Ascent that Singapore is a small market and also that there are various potential locations at the global platform, Mr. Lim had this vision to operate at the international market. This reflects the entrepreneurial skills in him that encouraged Mr. Lim to think differently than the other SMEs in Singapore do (Drucker 2014). The decision had also paid off as Ascent was successful to enter Africa. The next entrance was in Kenya where iSpot, the proprietary product of Ascent, had helped the logistics industry in the country to slash a journey time from 20 to just 3 days. The further entrance had been into various other locations like Tanzania, the Philippines, Indonesia, Thailand, and the Middle East. The high visionary in Mr. Lim had compelled him for every possible step like consulting to IE Singapore to enter the global markets. Conclusion: To conclude, it can be said that Ascent Solutions is the rarest SME not only in Singapore but also at the global level that thrives on its visionary thoughts. Such visionary thoughts are largely the contribution of leadership skills in the form of CEO Mr. Lim. Mr. Lim had clear ideas from the very first day of the business. Consequently, the ideas had also paid off and took the company to various global locations like Africa, Kenya, Tanzania, the Middle East and others. The company had always relied on consulting the local firm IE Singapore to strategically land into the various global locations. References: Ascent. 2018.GPS Cargo Security Tracking, GPS Container Freight Tracking. [online] Available at: https://www.myascents.com/ [Accessed 22 Feb. 2018]. Beckmann, M., Hielscher, S. and Pies, I., 2014. Commitment strategies for sustainability: how business firms can transform trade?offs into winwin outcomes.Business Strategy and the Environment,23(1), pp.18-37. Chrisman, J.J., 2015. Creating Value Through Skill-Based Strategy and Entrepreneurial Leadership.Journal of Small Business Strategy,12(1), pp.91-94. Drucker, P., 2014.Innovation and entrepreneurship. Routledge. Henry, C., Foss, L., Fayolle, A., Walker, E. and Duffy, S., 2015. Entrepreneurial leadership and gender: Exploring theory and practice in global contexts.Journal of Small Business Management,53(3), pp.581-586. Iesingapore.gov.sg. 2018.Ascent Solutions - Venture Overseas - International Enterprise Singapo. [online] Available at: https://www.iesingapore.gov.sg/venture-overseas/sggoesglobal/Ascent-Solutions [Accessed 22 Feb. 2018]. Kernbach, S., Eppler, M.J. and Bresciani, S., 2015. The use of visualization in the communication of business strategies: An experimental evaluation.International Journal of Business Communication,52(2), pp.164-187. Morschett, D., Schramm-Klein, H. and Zentes, J., 2015.Strategic international management(pp. 978-3658078836). Springer. Pippal, S., Batra, L., Krishna, A., Gupta, H. and Arora, K., 2014. Data mining in social networking sites: A social media mining approach to generate effective business strategies.International Journal of Innovations Advancement in Computer Science,3(1). Serra, C.E.M. and Kunc, M., 2015. Benefits realisation management and its influence on project success and on the execution of business strategies.International Journal of Project Management,33(1), pp.53-66. Yousafzai, S.Y., Saeed, S. and Muffatto, M., 2015. Institutional Theory and Contextual Embeddedness of Women's Entrepreneurial Leadership: Evidence from 92 Countries.Journal of Small Business Management,53(3), pp.587-604. Yusof, M. and Jain, K.K., 2017. Entrepreneurial leadership and academic entrepreneurship in Malaysian public research universities.DHARANA-Bhavan's International Journal of Business,5(2), pp.87-100.